About Proof: Process


1.PROCESS    2.CULTURE    3.WINERIES

 

You should know that we have standards.

Before we dedicate a heap of napless days to making the outside of bottles as cool as the inside, we feel obligated to check the wine for awesomeness.  We try the wine, we talk about it, and if we get into an argument about who gets to take the rest of it home, we know we have a winner.

Why do we put these wines to the test? We want as many people as possible to be able to enjoy wine they deem to be spectacular, and we know that this won't happen by putting bad-ass labels on puny (or even mediocre) wines.

 

 

Background Investigation & Quest for Knowledge

We know a lot about wine, but we’re constantly trying to learn more. When we fall head-over-heels for a wine, we discuss it, dissect it, and we talk to our buddies.  Together, they form a national network of wine ninjas.  Separately, they are distributors, winemakers, brokers, restauranters and consumers. They give us the down-low.  This means super-secrets, sneak-peeks, dirty jokes, cool tricks, insider jargon and fancy wine trivia. We've learned a ton about the wine industry from these people, and as a result, we now are the proud parents of an unrivaled pile of know-how.

And we do our own exploring, too.  We meander through the marketplace, check out other products, and eagerly taste anything we haven't tried before.

 

 

The Birthing of Idea-Babies

After we've done as much drinking and investigating as we possibly can, it's time to find the “X Factor.” We combine the history, personality, and taste of a wine and spike the new mix with wit and flair. We get inspired by everything from Dr. Horrible’s Sing-Along Blog, to Sumarian Myths, to a nice glass of Cru Beaujolais, and the result is anything but ordinary.

 

 

 

 

 

Delivery of Razzle Dazzle

This is where we use the union of taste, style, story and imagination to make drinking a wine the kind of sensory experience that rivals an ice cream truck explosion.  That said, we're not going for shock factor. We know that there has to be something genuine left behind once all the awe wears off.